Multi-channel marketing is offering customers more than one way to buy something.
Multi-channel marketing is marketing using many different channels to reach a customer. These might include a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message.Passion is a new breed of agency offering marketing strategy for a multi-channel approach.
We have over 27 years experience working with some of the biggest brands in retail, mail order and financial services - Littlewoods, B&Q, Argos, Woolworth, Marks & Spencer, Staples Office Supplies, MBNA, Capital Bank and Royal Bank of Scotland to name but a few. We have a clear understanding of how to communicate with customers who shop in a multi-channelled environment.By using direct personalised marketing communications in these environments you can track your customers purchasing behaviour and see what return you are getting on your marketing investment.
It’s all about the customer journey and understanding the touch points. If the customer experiences these as consistent and positive, and you occasionally exceed expectations, you create value and set the conditions for nurturing a long-lasting and profitable relationship. Since such customers often recommend your organisation to others, managing the customer journey and experience is a key profitability driver.
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