Marketing - Passion for Creative - How to be successful in business

What you need is a marketing strategy and a marketing plan.

What’s the difference between a marketing strategy and a marketing plan?

Your marketing strategy is a summary of your company’s products and position in relation to the competition; your marketing plan is a summary of the specific actions you’re going to undertake to achieve the goals of your marketing strategy.

The marketing plan is the practical application of your marketing strategy.

So in effect, you can’t have a marketing plan without a marketing strategy. It provides the goals for your marketing plan. It tells you where you want to go from here. The marketing plan is the specific roadmap that’s going to get you there.

Passion can assist you in preparing your marketing strategy and marketing plan including details about your company’s unique selling proposition, brand positioning, advertising and marketing promotions.

There are two sides to every successful business, each as important as the other.

50% of your time should be spent on distribution

(Getting your product to market.)

And the other 50%of your time should be spent on marketing

(Getting the market to you.)

Fact: Most business owners actually spend 90% of their time on distribution and only 10% on marketing. You’ve got to market yourself properly if you’re ever going to be really successful.