RETAIL DESIGN
Designing a store layout or shop front
requires a great deal of consumer psychology.
The outside needs to welcome them in. The inside needs
to guide them around. And it all needs to appear effortless
and seamless. The trick is to match the retail design with the
customer journey so they find what they want with the minimum
of fuss and maximum of enjoyment.
Remember there are branding considerations and physical
limitations. Any logos, slogans or images used on exterior
signage or interior displays should be the same as those used
on the company’s website or press ads. It’s all about consistency
of image and enforcing the same standards across all media.
This is why it makes sense to deal with the one agency for all
your design needs.
At Passion we have a proven track record in Retail Design
having worked with some of the biggest retail brands in the UK.
Staples, B&Q, Woolworth, Littlewoods, M&S Outlets, Argos
and Homebase.
We have the expertise to help independent retailers with
everything from signage inside and out, to store layout. It’s all
about the customer journey and how they interact with your
store. If a customer feels comfortable and well informed you
have more chance of converting a sale.
“ Passion does the advertising, marketing and retail
store design for many of our nationwide stores. They
make sure our branding is consistent and standards
are maintained. As we continue to grow, they continue
to support us.”
Aidan Candon -
Euronics Ireland
Over 40 Independent Electrical Stores Nationwide
“ We knew what we wanted but weren’t sure how to get
there. Passion helped us to structure our thinking and
realise our goals. It’s been great working with them.”
Fiona Gainfort -
Gainfort Hair & Beauty Supplies
“ Passion made our new store look bigger, brighter and
better. We couldn’t ask for more.”
Ian Joyce
- Joyces Homecentre