A brand touchpoint is simply an opportunity to enhance or strengthen the brand.
Tangibles like packaging, websites, business cards, newsletters and spoken communications are all examples of brand touchpoints.If your brand isn’t consistent, your message is diluted and the customer is left confused.
Printed communication
Printed communication offers the broadest range of visual touchpoints for strengthening a brand. Corporate communications such as stationery and brochures are integral pieces in communicating the brand.Web and multimedia communication
Digital communication is as important as printed communication when it comes to strengthening a brand. Web sites are available on demand. In an average day, a person can easily take in more banner advertising than TV advertising. Interactive demonstrations and presentations are becoming more and more common. These opportunities are potent vehicles for building brand awareness and strength.Email, phone and spoken communication
The most basic levels of brand consistency are the most often overlooked and least understood. A company whose employees answer the phone consistently, use the same language when describing their services, and use similar email auto signatures, is going to be more memorable than a company whose verbal communications are inconsistent and scattered.
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