Finding your Brand Essence.
To define your brand essence you will need to find the characteristics and personality that will seduce your customers.Remember that branding engages your customer to lean forward and pursue you, whereas advertising chases after your customers and reminds them that you have something to offer them.
Here at Passion, we have spent years perfecting the technique of helping businesses like yours define their brand essence.
We can facilitate a brainstorming session to provide an open forum for the key stakeholders to describe the business in their own words, voice their opinions, share their concerns and offer suggestions on future strategy and direction.
The objective is to strip away the layers of corporate speak and get to the essence of the business and brand.
The result is a document that summarises the key findings and provides a blue print for moving forward.
A novel approach to business analysis, the brand essence review uses a number of visual techniques to encourage discussion and generate ideas. By raising issues and gaining consensus, it provides the basis for a fresh understanding of the overall business and the possible re-alignment of key goals.
A brand essence review is the best place to start on any new project, especially one where numerous parties are involved and a new brand identity needs to be created. It provides the basis for all future marketing, both on and off line.
This approach has been extremely beneficial for numerous clients in recent times and they’ve all found it extremely beneficial.
Enforcing the consistency of your brand is integral to the success of your business.
Every business should have a brand style guide that explains in detail what their brand is about and how it should it be presented.We can help you produce such a document and outline in detail the exact use of your logo and strap line, colours and typefaces.
We can also design templates that show how your brand should appear across a wide range of media including:
• Stationery
• Signage
• Vehicle livery
• Point of sale
• Presentation documents
• Marketing literature
• Websites
• Press ads
The brand style guide will also include a full section on your company background and mission statement as well as examples of copy and photography style.
Such a document is ideal when briefing suppliers and can be handed to printers, designers, publishers and other third parties.
Click on Book to view Full Screen
